What is a Connection Website?
A connection website is an information-centered platform designed to help potential or existing customers understand your company better. It’s utilized to enhance existing connections and convert word-of-mouth and referrals into paying customers.
Connection Websites Are Ideal for a Small Business
For businesses with fewer than ten employees, opting for a Connection Website is ideal. As the business expands beyond ten employees and transitions into a small enterprise, consider eventually shifting to a digital marketing system.
Why a Connection Website is Right for a Micro-business
In summary, a Connection Website is a perfect fit for micro-businesses as it seamlessly aligns with their existing strategies. Micro-businesses primarily rely on word-of-mouth and referrals for new leads. Happy customers spreading the word, along with visible signs and vehicles, drive most of their business. While occasional cold calls may come through, it’s the quality of work and satisfied customers that consistently generate leads.
What a Connection Website Does
A Connection Website maximizes these opportunities by catering to the reality of how you acquire customers – through word-of-mouth referrals. Here’s how it achieves that:
- Designed for someone who’s already heard of you
- Offer Reassurances & Build Trust
- Answer All Questions
- Continually Add Value
- Get Value From Current & Past Customer Relationships
Designed for Someone Who’s Already Heard of You:
Tailored for those familiar with your business, offering reassurance and trust-building elements.
Offer Reassurances & Build Trust:
The homepage conveys services clearly and showcases trust indicators like Facebook recommendations and Google review ratings.
Answer All Questions (the right way):
Content is customer-centric, addressing pain points directly and providing clear, concise answers upfront, with further details available. perspective. Start with their pain points.
Continually Add Value:
Maintain and expand the website regularly, updating with answers to common questions, showcasing completed projects, and sharing testimonials and high-profile client experiences.
Get Value From Current & Past Customer Connections:
Leverage existing relationships by sending newsletters, blogging, active social media engagement, encouraging reviews, and utilizing retargeting ads. you and keep coming back.
How a Connection Website is Different
A connection website stands apart from a marketing system as it serves as an extension of your real-world connections, rather than being just a component of a large, costly marketing setup.
Here’s how it differs:
- Doesn’t depend on costly ad campaigns.
- Typically comprises 5-25 pages, not 50+.
- Doesn’t need daily updates.
- Serves as a useful tool for existing customers.
- Operates within a smaller budget.